by captivate | Jul 22, 2016 | Podcast
Episode #35 Creating an Online Presence and Podcasting w/ Online Business Expert Charlie Poznek
Welcome to the show!
I’m super excited about my guest today, and I know you will love hearing from him as well. With me on the show, today is Charlie Poznek, owner of the Boomer Business Owner. Charlie is an online business coach who works with boomer business owners to help them create an online presence and more! I really admire his work, his spirit and his dedication to his craft and his clients. I’ve been following Charlie for awhile, and it’s a huge treat for me to have him on the show.
Here are a few things you’ll hear about in today’s episode:
Being a boomer business owner,
Charlie’s thoughts on re-inventing yourself and your business during your boomer years,
What it takes to lead a spectacular life,
Communication and it’s important role in business,
Social media platforms and presence,
Why having a podcast is smart for business,
Charlies thoughts on videos and live stream and More!
I know you’ll want to grab a pen and paper to take down some notes because as always, Charlie delivers some serious value.
Take a listen here on Itunes: https://itunes.apple.com/us/podcast/captivate-the-room/id1091333779?mt=2
Take a listen here on Google Play: https://play.google.com/music/m/I3ziyn7lcvxjq7qf5z5uvehmmyy?t=Captivate_the_Room
If you want to learn how to make a bigger impact with your voice, I’d love to give you a free voice assessment. Just go to www.captivatetheroom.com to find out more.
Guest Bio
Charlie Poznek, the owner of the Boomer Business Owner, is a social media coach who refers to himself a guy who leads a reasonably good life with a goal to lead an unreasonably spectacular life. For the better part of 20 years, he worked in the hedge fund industry, and he wouldn’t trade that experience for anything. But, today he doesn’t help someone else build their dream but rather is building his own. While still working in the hedge fund industry, Charlie began investigating ways to build an online business and in a matter of a few years transitioned from working for someone else to creating a strong online presence for his various business ventures.
Charlie works with business owners and brick and mortars to help them increase their online presence. Charlie also hosts the successful podcast The Boomer Business Owner Podcast. You can find out more about Charlie at http://theboomerbusinessowner.com/
by captivate | Jul 8, 2016 | Uncategorized
Episode #34 Storytelling, Knowing the Audience Emotionally to Choose Your Parts of the Story
Welcome to the show!
Today I’m talking about storytelling. But, that’s a really big topic! There are so many moving parts to storytelling. I’ve been hearing from people lately that they don’t understand why some people use stories that are not relevant in any way to their presentation or audience.
I’ve talked about and taught about storytelling in the past. But, today what I want to talk about in relation to stories is the emotional quotient of the audience and the parts of the story.
Today you’ll hear about:
The emotional quotient of the audience vs. the demographics,
How to figure out what the audience needs,
Delivering the stories that the audience needs based on their emotional needs,
The parts of the story, all of them,
Why we gravitate to the least vulnerable parts of the story,
Where to use what parts of the story and more!
Take a listen here on Itunes: https://itunes.apple.com/us/podcast/captivate-the-room/id1091333779?mt=2
Take a listen here on Google Play: https://play.google.com/music/m/I3ziyn7lcvxjq7qf5z5uvehmmyy?t=Captivate_the_Room
If you’d like to try out my storytelling class, you can get it here. This course is on sale until the July 15th for $37.00
http://captivate-the-room.teachable.com/courses/storytelling-making-an-impact-and-captivating-your-audience?preview=logged_out
Thank you for your downloads and shares! I’d be so grateful if you would leave me a review on Itunes!
by captivate | Jun 23, 2016 | Podcast
Episode #32 Marketing, Technology and Course Creation w/ Mark Timberlake
Welcome to the show!
I’m super excited about today’s guest. I’ve been looking forward to talking to Mark Timberlake for quite some time now. I’ve admired Mark’s work, taken his courses and really looked to him for guidance on the technical and marketing aspects of course creation. Mark truly is a master of his craft.
In today’s episode Mark and I talk about:
What technology you really need to get your courses filmed,
Why it’s so crucial to have a home studio, no matter how simple it is,
Challenges with presenting on camera,
Amazing strategies for marketing courses,
Different platforms for courses and the ever changing landscape of online learning,
And MORE!
I have no doubt that you are going to get some super valuable information from this interview today!
Take a listen here on Itunes: https://itunes.apple.com/us/podcast/captivate-the-room/id1091333779?mt=2
Take a listen here on Google Play: https://play.google.com/music/m/I3ziyn7lcvxjq7qf5z5uvehmmyy?t=Captivate_the_Room
Want to get your free voice assessment? Make sure and go to www.captivatetheroom.com
Guest Bio
Mark Timberlake runs a marketing company called SME Heroes, which specializes in training on all things to do with online course creation and online marketing. He has extensive experience with online business in various forms over the last 14 years and loves to share his hard one lessons and techniques for online business success.
In addition, he also has over 12 years experience in online retail and over 5 years experience as a commercial photographer. This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the practical skills he has learned.
Mark also has a number of free courses available, so please check them out as well. You can find Mark at: http://www.smeheroes.co.uk/
by captivate | Jun 14, 2016 | Podcast
Episode #30 Bringing the Guest Bio or Promo to Life
Welcome to the show.
Today, I’m talking about bringing the guest bio to life, for podcaster’s or in interviews. But, this voice technique will work for anything that is scripted like a promo video where you want to make a big impact with your voice and not sound stiff but rather conversational.
In today’s episode I’ll be talking about:
Why you sound stiff,
The reason the script can be problematic,
The steps you need to take to get away from the script,
How to bring the words to life and MORE!
I think you will really love this episode, especially if you are a podcaster or if you make videos of any kind.
Take a listen on Itunes here: https://itunes.apple.com/us/podcast/captivate-the-room/id1091333779?mt=2
Take a listen on Google Play here: https://play.google.com/music/m/I3ziyn7lcvxjq7qf5z5uvehmmyy?t=Captivate_the_Room
Remember, if you want to get your free voice assessment, go to www.captivatetheroom.com or email me at tracy@captivatetheroom.com
Thank you for being a loyal subscriber! I’d love to hear from you if you have any thoughts, questions or issues that you’d like to address here on the show.
by captivate | May 30, 2016 | Uncategorized
Episode #28 The Art of Storytelling w/Art Jones
Welcome to the show!
Today I’ve got the pleasure of speaking with Art Jones of The Art of Standing Out. I’ve known Art for a little while and I just think the world of him, such an expert at the art of storytelling and marketing and so many other things. I have no doubt you are going to love hearing what Art has to say in this weeks interview.
In this episode you’ll hear Art and I talk about:
*Keys to success in inbound marketing,
*Human Centered design thinking,
*Branding and how far too many people miss the mark,
*Key things business owners need to focus on when establishing branding,
*Stories and why people are reluctant to tell theirs,
*The different types of stories you want to tell,
*Stories and their link to vulnerability,
*Why stories and video marketing are key today and so much MORE!
Take a listen on ITunes here: https://itunes.apple.com/us/podcast/captivate-the-room/id1091333779?mt=2
Take a listen on Google Play here: https://play.google.com/music/m/I3ziyn7lcvxjq7qf5z5uvehmmyy?t=Captivate_the_Room
If you’d like to find out more about stepping into your voice power, visit me at www.captivatetheroom.com
Guest Bio
Art Jones has over 30 years experience working on the sales side of business process automation technology. He has worked for Fortune 100 companies and start-ups. In 2008 Art shifted from the sales side of the conversation into the marketing side and founded, “The Art of Inbound Marketing”. Over the years, Art has continued to evolve and in the fourth quarter of 2014 he changed his business name to “The Art of Standing Out” where they employ Human Centered Design Thinking to help build your brand, tell your brand story, optimize your marketing and maximize new revenues via the inbound selling model to fuel business growth.
